Scientifically analyse your designs to optimise performance

Identify problem areas, remove subjectivity and ensure that key elements are receiving maximum attention. Works for web pages, packaging, advertisements and more.

ScreenLab. The science of design
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Discover what your customers attention is drawn to and how to enhance your design for the best results

Our proprietary algorithm is based on data gathered from eye tracking studies, psychology and neuroscience research. Find out more about the science behind ScreenLab.


ScreenLab heatmaps provide you with a visual way to quickly find out which features are grabbing your users attention. What's drawing their eye? What impact do design changes make? With the hottest areas shown in red, Hot Zones provides you with an easy way to visualise

Dark Zones

Dark Zones shows you just the content your users will see to help you ensure that key information and calls to action are getting their attention.

Focus Fog

Is your signup button lost in the fog? Are you missing out on sales, sign ups or click throughs because people just don't see what you want them to? Maximise conversions and ROI by ensuring that your users are not missing key elements.

Dig deeper with quantitative metrics

Heat maps and and other image maps are great but they only tell you part of the story. We’ve analysed 100s of web sites looking for patterns. We provide a unique set of metrics which help give you more detail about how to improve your UI.

Flow & Balance

The user journey is key to successful sites and successful conversions. Flow and balance scores help you create UIs which guide users to the right areas of your pages

Impact & Subtlety 

Sometimes you need punch. Sometimes you want subtlety. The problem is, these things can be subjective. ScreenLab's Impact & Subtlety scores help take "opinions” out of the mix and provide evidence of how your different designs compare.

Simplicity & Info

Whether you're presenting a whole basket of content or designing a strict minimalist website ScreenLab can show you how your design fares. Are there elements cluttering your UI? If you have a lot of content, are the elements weighted correctly? Remove subjectivity by seeing what ScreenLab's data reveals.

Test responsive design, apps, packaing and more...

ScreenLab is not limited to testing and optimising desktop web sites but also works perfectly for tablet, mobile sites and even apps. Running a test on a mobile website or responsive design is super easy, simply enter in a phone or tablet screen size and ScreenLab will take care of the rest ensuring the correct site is returned and analysed.

Test, improve and retest. Use ScreenLab as part of your agile process to rapidly optimise your UI for maximum results.

Every designer knows that creating a site or app is an iterative process. ScreenLab allows you to give key stakeholders immediate, tangible feedback to assess the impact of design options or changes. Our tests and reports help you and your clients get the design you both want as quickly as possible and with minimal wasted effort.


Conventional eye-tracking studies can take days or weeks to return results. With ScreenLab, you can make your changes and see the impact instantly


Paying volunteers for eye-tracking is expensive and the cost multiplies with every draft you want to evaluate. Whether you're just starting out or work for an agency we've got something to fit your budget.


Our visual maps and powerful metrics provide you with direct, actionable feedback on your designs. Take the guesswork away and compare interactions with measurable, quantitative analysis.

Eyes are drawn to motion. Other Eye Tracking Simulators don’t account for animation or video rendering their results inaccurate. ScreenLab detects motion ensuring a more accurate analysis.

ScreenLab is so smart it can even appreciate art!

Just for fun one day we said, “let’s run ScreenLab on some famous paintings”, the results stunned us! Although tuned to recognise the key features of interest on web pages, ScreenLab’s processing engine is so sophisticated it turns out it can actually predict how people view paintings. Take a look at these heatmaps, the one on the left is from an actual eyetracking study peformed at the Louvre, the one on the right is ScreenLabs simulation. We think you’ll agree, they show remarkably similar patterns!

See what ScreenLab can do for you today. Get started for FREE with no ongoing commitment.

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Company number: 08910904.  Registered Office: Sterling House, 7 Ashford Road, Maidstone, Kent, England, ME14 5BJ